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Innovative Marketing Consultants

Insightful Research Consultants

Qualitative Healthcare Research Services

We are a full service qualitative healthcare research agency, offering UK and international research. We work in brand positioning and strategy development, NPD, advertising and packaging.

We offer standard and non-conventional methodologies including:

  • Group discussions and focus groups research
  • Mini Groups and Triads
  • Paired and Individual In-Depth Interviews
  • Client workshops (Insight/Value Proposition)       
  • Ethnographic research  
  • Key Opinion Leader Mapping/Advocacy
  • Desk Research - competitive/SWOT analysis
  • Market Understanding     
  • Development of Diagnostic/Treatment Algorithms      
  • Concept testing          
  • Brand positioning/Strategy development  
  • Packaging/Detail Aid/Advertising research    
  • Conference research   
  • Advisory Boards/Seminars 

Quantitative Research -  conducted in conjunction with strategic partners.

Workshops/Training -  offered on a customized basis.  This enables companies to receive the market research training they need at a time convenient to them.  If you want to assist new colleagues understand the relationship and ways of working between client/research agencies or simply bring yourself up to speed with the latest developments in market research we can offer a high quality experience.

“Wendy brings her great experience and well-developed analysis skills into projects to enable a clear factual basis for decision making. She is a real asset to any team, getting fully immersed in the underlying business aims and direction to allow her to provide the best information and interpretation of market and trends.” August 19, 2010
Ian McLellan, Strategic Marketing - Global Marketing , GE Healthcare 

Your business needs research that is insightful and actionable.  Research Red aims to provide a service that produces high quality data, which is analysed and can be implemented for use in critical business decisions.