Articles: October 2010

Social Media - Does It Matter?

Social Media - Does It Matter?

A new survey by eMarketer shows that customers do, in fact, trust news posted on social media platforms by brands and businesses.

What Do Doctors Want On-Line?

What Do Doctors Want On-Line?

Four out of five U.S. physicians online visited sites for healthcare professionals (HCPs) in the first quarter of 2010

Neuromarketing - Fact or Fiction?

Neuromarketing - Fact or Fiction?

When neuromarketing first started it was claimed it would signal the end of research.

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