Articles: November 2010

Is There Method to the Methodology Chosen?

Choosing the correct methodology is a critical factor in the design of any research study especially in the planning of qualitative research projects.

Posted 23 November 2010 in Market Research

Access to Doctors - Is It Changing?

You would imagine that traditional sales rep access to doctors has changed over the past few years. Doctors are highly engaged users of the internet and mobile devices and as such, access to them using traditional methods must have changed?

Posted 26 November 2010 in Healthcare Professionals

How Not to Promote a Drug on the Internet

Pharmaceutical and Healthcare companies have been careful in joining the internet and social media revolution that consumer world is wholeheartedly embracing.

Posted 26 November 2010 in Social Media

Can Biomarkers Aid in the Diagnosis of Alzheimer's Disease?

Alzheimer's is a progressive disease, where symptoms gradually get worse over a number of years. In its early stages, memory loss is mild, but with late-stage Alzheimer's, individuals lose the ability to carry on a conversation and respond to their environment.

Posted 26 November 2010 in Healthcare Professionals

View list of recent articles