Articles: January 2012

Why Do Patients Not Fill Prescriptions?

The cost to the NHS of people not taking their medicines properly and not getting the full benefits to their health is estimated at more than £500 million a year.

Posted 7 January 2012 in Healthcare Professionals

Home Monitoring Driving Up World Telehealth Market with UK Leading the Way

A recent report published by InMedica on the World Telehealth market indicates that the world market looks set to exceed $1 billion by 2016 and could jump to as much as $6 billion in 2020.

Posted 7 January 2012 in Healthcare Professionals

Market Research and Insights - What Does the Client Need?

There has been a lot of discussion recently about how best to describe the market research industry and those employed in this profession. I think the important point to understand is that Market Research does not exist in isolation. In most client organisations it sits happily alongside Competitive Intelligence and Forecasting & Analysis. This whole department comes under many different titles such as “Business Intelligence”, “Marketing Intelligence”, "Business Analysis" and many other variations.

Posted 7 January 2012 in Market Research

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