Market Research Articles
Market Research and Insights - What Does the Client Need?
There has been a lot of discussion recently about how best to describe the market research industry and those employed in this profession. I think the important point to understand is that Market Research does not exist in isolation. In most client organisations it sits happily alongside Competitive Intelligence and Forecasting & Analysis. This whole department comes under many different titles such as “Business Intelligence”, “Marketing Intelligence”, "Business Analysis" and many other variations.
Posted 7 January 2012
How to Position Your Brand?
The positioning of a brand will go a long way to ensuring that the brand is successful. But how do we ensure that we identify the optimal positioning for a brand/product?
Posted 26 March 2011
Is There Method to the Methodology Chosen?
Choosing the correct methodology is a critical factor in the design of any research study especially in the planning of qualitative research projects.
Posted 23 November 2010
Neuromarketing - Fact or Fiction?
When neuromarketing first started it was claimed it would signal the end of research.
Posted 9 October 2010
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