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Market Research and Insights - What Does the Client Need?
There has been a lot of discussion recently about how best to describe the market research industry and those employed in this profession. I think the important point to understand is that Market Research does not exist in isolation. In most client organisations it sits happily alongside Competitive Intelligence and Forecasting & Analysis. This whole department comes under many different titles such as “Business Intelligence”, “Marketing Intelligence”, "Business Analysis" and many other variations.
Posted 7 January 2012 in Market Research
Home Monitoring Driving Up World Telehealth Market with UK Leading the Way
A recent report published by InMedica on the World Telehealth market indicates that the world market looks set to exceed $1 billion by 2016 and could jump to as much as $6 billion in 2020.
Posted 7 January 2012 in Healthcare Professionals
Why Do Patients Not Fill Prescriptions?
The cost to the NHS of people not taking their medicines properly and not getting the full benefits to their health is estimated at more than £500 million a year.
Posted 7 January 2012 in Healthcare Professionals
Drugs Sales Growth Expected to Slow
Worldwide spending on prescription drugs will slow in the next five years but will still surpass $1 trillion by 2014, according to pharmaceutical market research firm IMS Health.
Spending will rise 3 percent to 6 percent per year through 2015, with much of the growth coming in China, Brazil, Russia and India. By 2015, almost half of all pharmaceutical spending will go to low-cost generic drugs instead of costlier brand-name medications - which were once responsible for an overwhelming majority of drug costs. That's because the patents on many top-sellers will expire in the next few years.
Posted 27 May 2011 in Healthcare Professionals
How to Position Your Brand?
The positioning of a brand will go a long way to ensuring that the brand is successful. But how do we ensure that we identify the optimal positioning for a brand/product?
Posted 10 March 2011 in Market Research
Is Mobile Phone-Based Remote Monitoring for Heart Failure Patients Effective?
Heart failure patients are confident in their ability to use a mobile phone-based remote monitoring system. This is a result of the increased use of mobile phones in all sections of society including the older population. Certain barriers to use were mentioned by both patients and clinicians.
Posted 26 February 2011 in Healthcare Professionals
Can Biomarkers Aid in the Diagnosis of Alzheimer's Disease?
Alzheimer's is a progressive disease, where symptoms gradually get worse over a number of years. In its early stages, memory loss is mild, but with late-stage Alzheimer's, individuals lose the ability to carry on a conversation and respond to their environment.
Posted 26 November 2010 in Healthcare Professionals
How Not to Promote a Drug on the Internet
Pharmaceutical and Healthcare companies have been careful in joining the internet and social media revolution that consumer world is wholeheartedly embracing.
Posted 26 November 2010 in Social Media
Access to Doctors - Is It Changing?
You would imagine that traditional sales rep access to doctors has changed over the past few years. Doctors are highly engaged users of the internet and mobile devices and as such, access to them using traditional methods must have changed?
Posted 26 November 2010 in Healthcare Professionals
Is There Method to the Methodology Chosen?
Choosing the correct methodology is a critical factor in the design of any research study especially in the planning of qualitative research projects.
Posted 23 November 2010 in Market Research
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