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The Single Pulmonary Nodule

The Single Pulmonary Nodule

Pulmonologists, thoracic surgeons and chest physicians are seeing an explosion in referrals for single pulmonary nodules (SPN) to their clinics. Management of SPN is controversial, complex and often unsatisfactory. What are the reasons for this?

Voice of the Patient - Is Anyone Listening?

Voice of the Patient - Is Anyone Listening?

For too long healthcare manufacturers have focused on healthcare professionals (HCPs) to provide feedback and to help develop products. The actual end-user, the patient, has practically been ignored. This approach has now changed dramatically to allow the patient to have a say in what manufacturers develop and how it is delivered.

Campaign to Stop Over-treatment of Patients

Campaign to Stop Over-treatment of Patients

The Academy of Medical Royal Colleges says too many people are being diagnosed and treated for conditions that will never cause them harm.

Writing in the medical journal, The BMJ, cardiologist Dr Aseem Malhotra, and colleagues from the Academy, explain why overtreatment is a threat to human health and a waste of resources.

100 Best Selling and Most Prescribed Branded Drugs 2014-2015

100 Best Selling and Most Prescribed Branded Drugs 2014-2015

Research firm IMS released a rolling 12-month history of prescription numbers and total sales from April 2014 to March 2015.

Herd, Viral - Confused?

Herd, Viral - Confused?

Social media has become a fundamental part of life for many of us. It has changed how brands communicate with their audience, and created new behavioural dynamics as part of this shift.

It has also changed the way people consume news and engage with brands. The viral fundraising phenomenon, which emerged from social media this year, provided evidence of the impact it can make in a very short time period.

The recession has had a major impact on charity donations. So when the new viral fundraising trend began two charities were in the midst of the maelstrom as major beneficiaries this year. Cancer Research UK and the ALS Association found themselves benefitting from this new phenomenon.

Patients Take Control Over Their Medical Records

Patients Take Control Over Their Medical Records

In the first real-world trial of the impact of patient-controlled access to electronic medical records, almost half of the patients who participated withheld clinically sensitive information in their medical records from some or all of their health care providers.

Breast Cancer - Challenges Facing Healthcare Systems

Breast Cancer - Challenges Facing Healthcare Systems

Breast cancer is a major disease growing world wide and Research Red has been involved in a number of projects supporting new technologies and patient treatments. Dr Alan Davies outlines below some of the facts and challenges that healthcare systems are facing today.

Breast cancer is the commonest cancer in the UK with around 50,000 cases each year. It is typically a disease of those aged over 50 years, but it does occur in younger women and, rarely, in men. Worldwide it is the commonest invasive cancer in women (some forms of skin cancer are more common, but are non-invasive and easily treated).

The Patient Journey - A Marketing Perspective

The Patient Journey - A Marketing Perspective

In the previous Research Red newsletter Dr Alan Davies highlighted the clinical impact of recent developments in the concept of “patient” or “care” pathways to improve patient care and outcomes – the patient journey.

The recently published NHS 5 Year Forward View (October 2014) reinforces the developing implementation of individualised care and patient choice.

12m Outpatients Misdiagnosed in US

12m Outpatients Misdiagnosed in US

The research, which analyzed data from three earlier studies, indicated that the misdiagnosis rate among outpatients - patients who receive treatment without being admitted to a hospital - is approximately 5 percent. When translated to the entire population, the researchers estimate that 1 in 20 adults, or 12 million people nationwide are misdiagnosed every year.

The Patient Journey - A Clinical Perspective

The Patient Journey - A Clinical Perspective

Over the past decade, the concept of the "patient journey" also referred to as "patient or care pathway" has gained prominence and become a key part of clinical decision making. The reason for their development has been to seek better outcomes with more efficient use of resources resulting in reduced length of stay and cost whilst improving patient satisfaction.

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